Free
SEO Checker
Score your page on 20+ SEO and local search factors, with plain-language fixes.
Google Business Profile Audit
Check how your Google Maps listing measures up: reviews, photos, hours, category, and how you rank against competitors nearby.
Searching Google Maps…
Which one is your business?
Results from Google Maps. Not listed? Try the exact name shown on Google Maps, plus your area.
Competitors nearby in your category
Businesses Google shows for your main category around your address. The more reviews and the higher the rating, the stronger their profile.
| Business | Rating | Reviews |
|---|
Not visible to this free tool
Google's public data doesn't include these, but they affect your ranking and calls. We check them in your free full audit:
Business data from Google Maps. Positions are approximate and vary by where customers search from.
Free Full Audit
Want more calls from Google Maps?
Our team will review your whole Google Business Profile, posts, reviews and replies, categories, photos and competitors in your area, then give you a clear plan to climb into the top 3.
- Full profile and category review
- Competitor comparison for your area
- A step-by-step plan for more calls and visits
What We Check
What this audit checks
The parts of your Google Business Profile that most influence whether you show up in the Map pack, and whether people call when they find you.
Profile basics
Open/closed status, main category, phone, website link and opening hours.
Reviews
Your rating and review count compared with competitors nearby, and how recent your reviews are.
Photos
Whether customers can see enough of your business, team and work.
Local ranking
Roughly where you appear for your category around your address, and who ranks above you.
More Free Tools
Try our other free tools
Free
Domain & SSL Expiry Checker
See when your domain and SSL certificate expire, plus who hosts your site and email.
Free
Website Authority Checker
Check your website's authority score and how it compares, with DA, PA and Spam Score where available.
Free
Meta Tag & SERP Preview
See how your page looks in Google and on WhatsApp/Facebook, edit the title and description live, and copy the tags.
Free
Robots.txt & Sitemap Validator
Check that Google and AI crawlers like ChatGPT can reach your pages, and that your XML sitemap is valid.
Free
Email Security Checker
Check SPF, DKIM and DMARC: the settings that decide if your emails reach the inbox or spam, and stop others faking your address.
Free
Redirect Chain Checker
Follow every redirect for http, https, www and non-www, and catch loops, long chains and temporary redirects.
Free
UTM Link & QR Builder
Build trackable campaign links for ads, WhatsApp, Google Business Profile and flyers, with a QR code to print.
Free
Security Header Checker
Grade your website's HTTPS and browser security headers from A+ to F, with copy-paste fixes.
FAQs
Google Business Profile: questions
Prefer to talk it through? Our team in Thane West is happy to help.
What is a Google Business Profile?
It is your free listing on Google Maps and in local Google search results (formerly Google My Business). It shows your address, phone, hours, photos and reviews, and for most local businesses it brings more calls and visits than the website.
How do I rank higher on Google Maps?
Google ranks local results mainly on relevance (how well your profile matches the search), distance (how close you are to the searcher) and prominence (reviews, ratings, photos, links and mentions online). Choosing the right main category, collecting steady genuine reviews, adding photos and keeping your hours and details accurate make the biggest difference.
How many Google reviews do I need?
There is no magic number. What matters is how you compare with competitors near you, and how recent your reviews are. This audit shows the typical review count of businesses in your category nearby, so you know your target.
Why can't the audit see my posts, Q&A or description?
This free tool uses Google's public business data, which does not include posts, questions and answers, your description, services list or replies to reviews. We check all of these in a full manual audit.
Is my position in the results exact?
No. Google Maps results change with the searcher's exact location, device and search history. The position shown is how you rank for your main category around your own address, which is a useful benchmark, not a guarantee.