Free
SEO Checker
Score your page on 20+ SEO and local search factors, with plain-language fixes.
Website Authority Checker
How strong is your website's link profile? Check your authority score for free and see how to grow it.
Checking…
Authority Report
Want to know exactly how to grow your authority?
Our team will analyse your backlinks, compare you with competitors in your area, flag any risky links, and give you a practical plan to earn quality links and mentions.
- Backlink and Spam Score review
- Competitor comparison for your area
- A realistic link-building plan
Understanding Scores
What a good score looks like
Authority scores are comparative. What matters most is how you compare with the businesses you compete with in search, not hitting a particular number.
Open PageRank 0–2
Typical for new or small local websites. A few quality local links can move this quickly.
Open PageRank 3–4
A solid, established site. Usually enough to compete well in local search.
Open PageRank 5+
Strong authority, typical of well-known brands, publishers and large businesses.
Spam Score
Under 30% is generally low risk. Higher scores are worth reviewing, but are not a penalty in themselves.
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FAQs
Website authority: questions
Prefer to talk it through? Our team in Thane West is happy to help.
What is website authority?
Website authority is a score that estimates how strong a website's link profile is, based on how many websites link to it and how important those websites are. Higher authority usually makes it easier to rank in Google.
What is the Open PageRank score?
Open PageRank is a free 0 to 10 authority score calculated from Common Crawl, an open map of the web. It is similar in spirit to Google's original PageRank. 0 to 2 is typical for new or small local sites, 3 to 4 is solid, and 5 or more is strong.
What are Domain Authority (DA), Page Authority (PA) and Spam Score?
They are metrics created by Moz. DA (1 to 100) predicts how well a whole website can rank, PA does the same for a single page, and Spam Score estimates the share of sites with similar features that Google has penalised. They are third-party estimates, not Google's own ranking factors.
Does Google use Domain Authority?
No. DA and similar scores are made by SEO companies to estimate ranking strength. They are useful for comparing websites, but Google does not use them. Real rankings depend on content, relevance, local signals and links.
How can I increase my website's authority?
Earn links and mentions from relevant, trusted websites: local directories, industry associations, news coverage, suppliers and partners. Create content others want to reference. Avoid buying links, which can get your site penalised.