UTM Link & QR Builder

Build trackable links for ads, WhatsApp, Google Business Profile and flyers, and see exactly where each enquiry came from in Google Analytics.

Quick start

    Your tracking link

    Test link

    QR code

    Print it on flyers, standees, visiting cards or bills. Scans are tracked as visits with your UTM tags.

    Tracking Setup

    Want to know which campaigns bring enquiries?

    We set up GA4 and Google Tag Manager so every call, WhatsApp click and form enquiry is tracked back to the ad, post or flyer that brought it, with a simple monthly report.

    • GA4 and Tag Manager set up properly
    • Calls, WhatsApp clicks and forms tracked as conversions
    • A monthly report you can actually read

    How It Works

    Where your links show up in GA4

    Open Google Analytics → Reports → Acquisition → Traffic acquisition, and change the dimension to Session source / medium or Session campaign.

    Google Business Profile

    Tag your profile's website button to separate Maps visitors from normal search visitors.

    WhatsApp & SMS

    Know how many visitors your broadcasts and status updates really bring.

    Social & ads

    Compare posts, ads and creatives using the content field.

    Print & offline

    Use the QR code on flyers and standees to measure offline campaigns online.

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    Meta Tag & SERP Preview

    See how your page looks in Google and on WhatsApp/Facebook, edit the title and description live, and copy the tags.

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    Robots.txt & Sitemap Validator

    Check that Google and AI crawlers like ChatGPT can reach your pages, and that your XML sitemap is valid.

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    Check SPF, DKIM and DMARC: the settings that decide if your emails reach the inbox or spam, and stop others faking your address.

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    Follow every redirect for http, https, www and non-www, and catch loops, long chains and temporary redirects.

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    FAQs

    UTM links: questions

    Prefer to talk it through? Our team in Thane West is happy to help.

    What are UTM parameters?

    UTM parameters are tags added to the end of a link (like ?utm_source=whatsapp&utm_medium=social&utm_campaign=diwali_offer) so Google Analytics can tell you exactly which ad, post, message or flyer brought each visitor and enquiry.

    Which UTM fields do I need?

    Always fill in source (where the link is posted, e.g. facebook, whatsapp, google), medium (the type of channel, e.g. cpc, social, email) and campaign (your promotion name). Term and content are optional, useful for comparing keywords or two versions of an ad.

    Should I add UTMs to my Google Business Profile website link?

    Yes. Adding UTM tags to the website button on your Google Business Profile lets you see in Google Analytics how many visitors and enquiries came from your Maps listing, separately from normal Google search. Use the "Google Business Profile" preset above.

    Should I use UTMs on Google Ads?

    Usually not needed. If your Google Ads account is linked to Google Analytics with auto-tagging switched on, Ads adds its own tracking (gclid) automatically, and that gives more detail. Use UTMs for Facebook, Instagram, LinkedIn, email, WhatsApp and offline campaigns.

    Why use lowercase in UTM tags?

    Google Analytics treats "Facebook" and "facebook" as two different sources, which splits your reports. This builder warns you about capital letters and replaces spaces automatically.

    Free · No obligation

    Get a free growth plan for your business

    Tell us what you do. Our Thane team will call you within one working day with ideas you can use, even if you don't hire us.

    • Quick audit of your website & Google profile
    • Where your competitors are beating you
    • A clear 90-day plan with costs

    Prefer to talk? Call Now