01
Performance Marketing
Google Ads and Meta Ads managed for leads and sales, not vanity clicks.
Digital Marketing for Real Estate
Qualified enquiries and site visits for your projects, not just cheap leads that never pick up the phone.
Real Estate Developers & Agents
Thane's property market is crowded and comparison-driven
Thane and the Mumbai region have more projects competing for buyers than almost anywhere in the country. Along Ghodbunder Road, Majiwada, Kolshet and the wider region, buyers compare locations, carpet areas, amenities, possession dates and builder reputation on property portals, Google, YouTube and Instagram long before they book a site visit.
Digital Thane helps developers, builders, channel partners and agents reach the right buyers, capture serious enquiries and follow them up properly. We focus on what matters to your sales team: site visits and bookings, not just a big number of leads in a spreadsheet.
What makes real estate marketing different
Cheap leads are usually bad leads
It is easy to generate hundreds of form fills with a broad Facebook campaign. It is much harder to generate buyers who have the budget, want your location and answer the phone. We design campaigns, forms and landing pages to qualify buyers (configuration, budget range, timeline) and we measure cost per site visit, not just cost per lead.
Speed of follow-up decides who wins the buyer
A buyer who enquires about three projects usually visits the one that calls back first. We connect your forms to WhatsApp, email and your CRM or sheet instantly, so your sales team can respond within minutes, and we report on how fast leads are being followed up.
Compliance is not optional
For projects registered with MahaRERA, advertisements need to show the project's registration details as required by MahaRERA. Ads must also follow Google and Meta policies for property promotions. We build the registration details into every creative and landing page, and avoid misleading claims about prices, possession dates or returns.
Each project needs its own home online
Sending ad traffic to a generic company website wastes money. Each project needs a fast landing page with floor plans, the location and connectivity, amenities, construction updates, the RERA details and a clear way to book a visit. Over time, location and project pages also rank in Google for searches like “2 BHK in Ghodbunder Road”.
How we help developers and agents
- Project landing pages built for speed, with floor plans, location, amenities, RERA details and visit booking
- Google Ads and Meta lead campaigns targeted by location, interests and buyer intent, with lead quality filters
- Instant lead alerts to WhatsApp and email, and clean lead sheets or CRM integration
- Video and social content: walkthroughs, construction updates and neighbourhood guides
- SEO for location and project searches that keeps bringing enquiries after the launch budget ends
For launches we usually start with performance marketing and a dedicated project landing page, then build SEO and social media for steady, lower-cost enquiries over the project's life.
Services
What works best for real estate
The services we usually recommend first, in order. We plan them together so they support each other.
02
Website Development
Fast, mobile-first, SEO-ready websites built to turn visitors into enquiries.
03
Social Media Marketing (SMO)
Content, community and campaigns on Instagram, Facebook, LinkedIn and YouTube.
04
SEO Services
Rank higher on Google for the searches your customers in Thane and beyond actually make.
What We Measure
Results you can see every month
Rankings and likes are not the goal. These are the numbers we report on, because they turn into customers.
- Qualified enquiries by project and configuration
- Site visits booked and completed
- Cost per lead and cost per site visit, by channel
- Speed of first follow-up by your sales team
- Organic enquiries from project and location pages
Free Tools
Check your own website first
Free, instant checks that matter most for real estate. No sign-up. All free tools
Free
Meta Tag & SERP Preview
See how your page looks in Google and on WhatsApp/Facebook, edit the title and description live, and copy the tags.
Free
Redirect Chain Checker
Follow every redirect for http, https, www and non-www, and catch loops, long chains and temporary redirects.
Free
UTM Link & QR Builder
Build trackable campaign links for ads, WhatsApp, Google Business Profile and flyers, with a QR code to print.
FAQs
Real estate marketing: common questions
Still have a question? Talk to our team directly.
How much should a builder spend on digital marketing for a launch?
It depends on the number of units, price point, location and how fast you need to sell. We plan backwards from your sales target and expected conversion from enquiry to site visit to booking, then recommend a budget and channel mix.
Why are our Facebook leads poor quality?
Usually because the form is too easy to submit by accident, targeting is too broad, or the creative attracts curiosity rather than intent. Adding qualifying questions, using higher-intent forms or landing pages, and calling leads within minutes typically improves quality.
Do ads need to show the MahaRERA number?
For projects registered with MahaRERA, advertisements need to show the registration details as required by MahaRERA. We include them in every creative and landing page as a standard.
Can you work with our sales team and CRM?
Yes. We send leads instantly to WhatsApp, email, Google Sheets or your CRM, and report on lead quality and follow-up, so marketing and sales see the same numbers.
Do you work with channel partners and brokers too?
Yes. For agents and brokers we focus on Google Business Profile, local SEO for the areas you cover, and lead campaigns for your listings.
Other Industries
We also work with
Launching or selling a project?
Talk to the Digital Thane team. We will look at where you stand today and tell you honestly what will move the needle.